Creating a sales funnel or a system for reliably and automatically generating qualified inbound leads for your B2B Sales team has never been as important in a world that is going remote.
At the end of the day, some companies are scared and will suffer through the whole crisis while others have decided to play offense and will make the most out of it.
If you chose offense, welcome to the team, I made the same choice.
I laid out a 4-6 months action plan to build a really effective sales funnel for B2B sales team.
The system is based on proven growth frameworks shared by leaders in the marketing industry.
Nothing easy, but straightforward.
It will also help you scale while reducing workload by implementing the right systems and strategies:
Once in place, it will help you generate qualified inbound leads automatically and at scale without relying on referrals and cold outreach...
Whenever you’re ready…here is how I can help you grow your B2B business:
Schedule your Free Strategic Session.
If you'd like to work with me to turn your website into your best lead acquisition platform, Schedule your Free Strategic Session Now.
We'll go through a 12-Steps Funnel Audit and then suggest practical strategies to double your inbounds leads within 90 days.
Smart keywords research, focus on a handful of evergreen articles by applying pain-point-seo strategy to drive more buyers and get out of the blogging hamster wheel.
Choose and own "ONE" social media channel and master it (B2B= Linkedin) and see the power of #socialselling for you and your team.
Leverage 3 kind of paid advertising: Adwords for intent-buyers, Social-media (Linkedin & Facebook) to drive people to your evergreen articles and retargeting to not forget anyone.
Template and outreach system to create strategic partnerships (podcast tours, webinar on another company platform) that will bring your targeted leads every single day.
Get out of the newsletter creation hamster wheel and create an evergreen newsletter to nurture your leads and only talk to educated and qualified leads.
Hubspot or Activecampaign as the ESP (Marketing Automation) integrated with CRM will be the powerhouse behind your system. Send automated email (marketing) and templated outbound emails (sales) easily/automatically and at scale.
Rightmessage and Typeform to segment, personalize, make the right offers to the right person, survey, qualify and passively profile your visitors and subscribers. Both tools have an amazing UX and integrate fully with any CMS and ESP&CRM.
We can work with Hubspot, Wordpress (and Thrive Themes), Webflow or LeadPages.
Hubspot Social or SocialBee for our social media (evergreen) strategy and eventually Linkedin Sales Navigator.
Hubspot Meetings or Calendly(like) app directly integrate with Zoom to create great workflows. Zoom or a more automated platform to host webinars and Zapier to glue it all together.