Marketing Automation seems like the 80/20 activity that many business should embrace but are either afraid or don't understand. I looked for a repertory of great use-cases and could not find it, so I decided to create it.
Starting from basic workflows to more complex ones, you can start "accumulating advantages" setting up one automation at a time, tweaking and improving it by 1% every single day.
This website is also a sandbox where I'll test automation and personalization ideas, funnel ideas and report and share.
I'm from Switzerland and based in Zürich. I work as a marketing consultant, have a handful of side-businesses and work part-time for a fintech company.
I just fell in love with marketing automation and learned a lot of it from a handful of people online and it struck me that there wasn't any great resource dedicated to its great use cases. I hope you'll find what you need here.
Please, don't hesitate to reach out to talk marketing, if you need consulting help, if you want to organize a podcast or any kind of partnerships or to ask any question or propose content ideas.